The Long Island Pool & Spa Association Presents its Rookie School Business Conference

When: 11:00am – 3:00pm, Thursday, March 21st, 2013
Where: Hotel Indigo, 1830 W. Main St., in Riverhead, NY. Lunch is included!

Posted for LIPSA (link to LIPSA news):

Is conveying a professional image to your customers important to you? If so, please join us for an informative course on raising the bar.

Taught by Ed Cohen, renowned industry expert and long time industry educator, and President of the Ultimate in Pool Care in Bayshore, NY, this class is designed to educate your staff in how to intelligently deal with customers.

Whether you are completely new to the industry, or just want to brush up on practical knowledge, this class is for you. Everyone is sure to learn something! Send your office staff, retail staff, and maintenance and service technicians.

Don’t miss this important training to make your company stand apart from the others in these competitive times!

The cost for LIPSA members is $30.00, or $50.00 for non-members. Please RSVP to Karen Pinto by: 3/19/13/

Click here to access the Rookie School Registration form.

For additional information, please contact Karen Pinto, Executive Director, LIPSA:

Karen Pinto
631-244-8055 | 631-794-2428 fax
LIPSA, P.O. Box 1002 Bethpage, NY 11714

Hope to see you there!

Updated April 17, 2013:

Does a professional, knowledgeable, courteous staff make a difference in the way our customers perceive our company? This is a question that should be asked every day. It is a question that Ed Cohen, CSP, CBP, President of Ultimate in Pool Care & Chaikin Ultimate Pools is passionate about. Ed Cohen created a full day Rookie School program, geared to the novice in the pool industry whether they were in the field servicing or in the office. He developed this program for the Long Island Pool & Spa Association and then taught it for NESPA at the Atlantic City Pool & Spa show. The Rookie School was then adopted by the APSP, the Association of Pool & Spa Professionals on the national level.

On March 21, 2013, Ed Cohen brought the program back to Long Island Pool & Spa Association. The seminar was held at the Indigo Hotel in Riverhead, where Ed spoke to 20 attendees. The diverse make up of experience and knowledge enabled Ed to focus on the details of professionalism for a company as well as an in depth understanding of basic servicing.  There was much appreciation to Ed for a job well done.

Thanks again, Ed!

LIPSA March Training Event!


30 Dunton Ave., Deer Park, NY 11729

Phone: (631) 242-2667




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